Poster Design, Print, Typography, Lecturer: Prof. Xuyen Dam, 2020
Globally, 33% of commercially exploited fish stocks are overfished and 60% are at their maximum (July 2018). Only 7% are underfished. There is an urgent need to make fishing more sustainable. In order to achieve this objective, the purchasers must raise their awareness on the effects of their consumption.
Like fruits and vegetables, fish has a season that depends on the spawning and migratory times. If fish and seafood are caught and bought sustainably only according to season and from non-overfished regions, this saves fish stocks, the sea bed can recover and the fish and seafood have a better quality.
The “Fishing Season” Calendar shows the consumer in which month which fish or seafood have season. In addition, the calendar takes into account the degree of overfishing, which is arranged from left to right. The safe fishing methods are identified, but must always be weighed against the degree of overfishing.
The back side informs about different fishing methods and quality labels. In the future, consumers will be able to make a more sustainable choice at the fish counter.
During winter, a kilo of tomatoes releases ten times as much CO2 in a heated greenhouse as the same amount from seasonal cultivation.
Most vegetables are now available all year round regardless of season or origin. It should be noted that this has an immediate influence on the climate balance of the individual food. Regionality and seasonality are two of the simplest factors that can be taken into account in order to keep the climate footprint when buying vegetables as low as possible. In addition, organic farming has a more positive climate impact than conventionally grown foods due to the lower use of pesticides.
In addition, the climate balance of each vegetable includes the yield per area, the type of packaging and the means of transport.
Supermarkets offer a variety of products in abundance. This makes it difficult for consumers to keep track of how to shop seasonally, regionally and sustainably.
The “vegetable season” Calendar is intended to help consumers make their purchase decisions. On the one hand, it shows which vegetables are available at which seasons, and on the other hand, the climate balance of the individual vegetables is considered.